I’ve always been passionate about the space where creativity, strategy, and human behavior intersect. For over three decades I’ve built digital products, led creative teams, and shaped experience design—first telling stories for brands like MTV and AOL, later helping global enterprises like U.S. Bank, Lilly, and Pfizer discover high-impact opportunity spaces, define clear problem frames, and deliver experiences that matter to both users and business.

I hold a BA in Psychology (USC), an MA in Cinema (NYU), and am finishing my MBA (Boston University)—a combination that gives me the rigor to ask the big strategic questions, the empathy to understand what moves people, and the creative vision to deliver digital experience that’s both elegant and effective.

As Head of Design Strategy at U.S. Bank, I lead innovation across a 400+ person design organization. I help shape the early stages of strategy: uncovering user & business opportunity, aligning cross-functional stakeholders, defining discovery methods, and driving design systems that scale. I thrive in complex, regulated environments where legal, compliance, product, data, and brand must all align. My guiding belief: design leadership isn’t (only) about making things look good—it’s about making choices that drive value, clarity, trust, and measurable impact.

When I’m not deep in strategy sessions, I’m usually running slowly through Brooklyn, or exploring new places and perspectives through travel and film with my wife and daughters. I’m fascinated by how design — as a way of thinking and leading — will continue to evolve what “experience” means for both people and the organizations that serve them.